AI in Real Estate: 10 Ways to Use AI in Your Business Today

We’ve talked about what AI is, how it works, and how to get better results. Now it’s time for the fun part: putting it into action.

The Keller Williams AI Playbook* says it clearly:

“AI can save every real estate agent time and money from the first time they start using it.”

Here are 10 ways you can use AI today to free up time, streamline your work, and focus on clients.

1. Create a 36-Touch Marketing Plan

Consistency is key, but planning touches takes time. AI can draft your campaign in minutes. Use proven copywriting frameworks like AIDA or PAS for even better results.

2. Write Social Media Content

Stuck on captions? AI can generate posts that educate, entertain, or promote your listings. As the Playbook puts it:

“This prompt builds 3 scroll-stopping posts that match your target audience’s fears, desires, or objections.”

3. Generate Client Newsletters

No more writer’s block. AI can create a monthly newsletter with a market snapshot, homeowner tips, and community highlights. Just plug in your location and timeframe.

4. Build Relocation Guides

Out-of-town buyers want local expertise. AI can help you pull together fast facts, neighborhood comparisons, and cost-of-living insights. You add the personal touch.

5. Stay on Top of Housing News

Instead of chasing clickbait headlines, let AI summarize the most relevant housing updates. The Playbook calls this being the “local economist of choice” and AI makes it easier than ever.

6. Practice Scripts with Role-Play

Need to sharpen your objection handling? AI can role-play as a skeptical buyer, an indecisive seller, or a cautious investor so you’re ready for the real thing.

7. Analyze Competitors

AI can break down other agents’ content strategies, brand messaging, and reviews. You’ll see where they shine and where you can stand out.

8. Support Transactions

From estimating repair costs to spotting vague contract clauses, AI can act like an extra set of eyes. The Playbook even includes prompts for “Inspection Estimator” and “Red Flag Finder” tasks.

9. Optimize Operations

AI isn’t just for marketing. You can use it as a 4-1-1 coach to keep your goals on track, or even create onboarding manuals for your team.

10. Turn Reading Into Listening

Too busy to read articles or reports? AI tools can turn text into lifelike audio so you can learn on the go, whether you’re commuting, working out, or cooking dinner.

Final Thoughts

The Playbook sums it up best:

“LLMs can be a gift that, when used, make you more efficient, more focused, and more professional. The key is to start using one today.”

Don’t wait for AI to feel less overwhelming. Start small, pick one of these 10 uses, and give it a try. You’ll be amazed at how much time you get back.

Want more ways to work smarter, not harder? 🎥 Subscribe to my YouTube channel: Jenni Sells The Block.

These insights are adapted from the Keller Williams AI Playbook, available to licensed KW agents through KW Command.

*This AI Playbook was created and copyrighted ©2025 Keller Williams Realty, LLC. All rights reserved.